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Sustainability Is Essentially Reshaping Finance

But we definitely see them as an necessary part of our station. 3917 So our belief is that for all the explanations we’ve acknowledged concerning the financial system, and TRAM, and income year-over-year, and the state of World, that there's -- that two ethnic stations -- another station on this market isn’t going to be successful. Two ethnic stations in this market that, you realize, both World’s going to come back down and that station’s, you realize, solely going to do some bit, nevertheless it’s no viable in our opinion only for all the reasons we acknowledged. We just don’t consider that one other station out there might be viable and especially one other ethnic station out there. 3889 When the -- when Amarjeet Sohi, the -- who was a local Edmonton councillor, decided to go into federal politics, and in fact, is now in Cabinet, there was a by-election held and it was in Mill Woods, which is the area where the South Asian neighborhood lives and works. And so that was, for a by‑election, an unbelievable 39 candidates for one council seat.

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4473 Also, one other thing that we do under the CEFA, every time we've a fundraising event, as you know, Philippines is always struck by tragedy just like the tremendous hurricane, which is the Haiyan. So the Council of Edmonton Filipino Association is the organizing committee of the biggest fundraising for the Philippines right here in Edmonton. And we now have a one-day fundraising occasion which raised over $250,000 Canadian that was also matched by the Province of Alberta. They gave 500,000 to match all of the donations that was collected here in Alberta.

Allocation To Underlying Funds (%)

And particularly, we had one, three-hour broadcast reside with all the candidates collaborating and a panel of journalists questioning them, and that obtained an enormous response all through the group and it was really -- it was just about a week before the election. And we really feel that it was -- it delivered on the necessity that the individuals had for what's going on. 3871 Like I mentioned, they're beginning to get a little bit better at saying, “Oh, you realize, this pageant is happening locally. 3856 And I even have been with the radio station subsequent March will be 35 years.

4336 It's nonetheless not as widespread as we would like it to be. So the radio station is a good source for girls to know easy issues like cervical most cancers screening which they are not aware of, or breast most cancers screening. Simple issues like you possibly can have your blood take a look at accomplished, you understand, every year just to detect -- early detection of assorted diseases like diabetes. 4334 So having that in mind, I am right here at present to talk about how the RED FM radio station would most likely be capable of help them out or be -- create more awareness in the native ethnic communities. 4332 As a doctor, I see plenty of the ethnic inhabitants simply because I'm in a position to converse with them in their -- you realize, in their language. So I assume persons are extra comfortable generally talking to a girl, also that, you realize, there are certain things that they'll’t categorical, so they do not communicate the language. And so that they, you understand, feel extra comfortable doing that.

And he all the time comes up with the reply that journalism ought to all the time be neutral and usually journalist is not neutral. 3991 VMS Media has been significantly respected in Calgary and Edmonton for his or her excessive ethnic journalism, for their responsible news values. And I actually have complete confidence that Ranjit Sidhu and his company, VMS Media, will most likely have the passion and resources to run a really successful ethnic and news channel -- radio channel.

3823 So the World FM expenses are -- you know, may doubtlessly be a little bit greater if we did not have those other stations available in the market to balance them out. 3817 Over the years Rogers has made modifications in the way in which that they structure internally. And World FM, through the years, has not had to bear the brunt of a few of the expenses that has been allocated all through the -- all of the radio stations that we operate. 3811 They do not have the budgets to increase so what is going on to happen is fragmentation of that -- those advertising dollars. Those dollars aren't going to get bigger, they're simply going to get unfold out. 3809 And as Julie said, those advertisers have very small marketing budgets. These are not people who have, you realize, multi-million dollar advertising budgets or even those who a mainstream advertiser might need.

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And that's something I'm actually -- I actually consider in and wish to dedicate my authorized follow in the direction of; empowering my group and people within it, South Asian or not. 4402 So I do imagine that it -- in at present’s time too sure, the youth will connect with these sorts of talk shows, and music shows.

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